Amazon search engine sweeps the title of the product and keywords searched by the customers. The search engine tries to match the most relevant and list. The most relevant keyword coupled with several other parameters, Amazon sellers will win the buy box. Winning the buy box is very important for Amazon sellers. The buy box has lots of ingredients like Title, relevance to customers search, sellers review, number of sales, ratings and many factors. However, Title for amazon product is very important because of the way the search engine works. Also, product category or subcategory doesn’t have any significance in deciding the title. The title of the product should consist of Brand name, Colour or flavour, unit quantity, and related keywords. 

Format of the Amazon product title

  • Capitalize the first letter.
  • Do not use the ampersand (&).
  • Use numerals only.
  • Do not include:
      • Seller pitch like coupons or promotions in product title or information.
      •  Irrelevant words like colour, size if the product generally has a standard single size. 
      • Symbols or unnecessary comments like #1 #Best Seller

How to find the right keyword?

Finding the right keyword is an exhausting task for Amazon sellers. The difficulty comes because of the lack of data available for sellers. However, the database like trending or bestseller products helps a lot while looking for a keyword. It is important to understand customers mind while they look for a product. What customers type in the Amazon Search Bar when they are shopping? One of the simple strategy retail sellers with lesser products can adopt is look for similar products online. Once you find similar products, adopt the title. Looking in multiple eCommerce marketplaces also a good idea here. 

Stuffing the keyword does not work. If you are planning to fill the keyword as much as in the title, Amazon search engine will rank them as poor. Providing valuable information to customers in a simple manner and in their own words, one must adopt the title. Customers always see the product title first and images. Remember, product title is directly related to search results in Amazon. Also, have a look our Amazon Keyword Strategies

Software or Tools to generate Titles

Tools are very helpful in generating the title based on product details, Autocomplete feature and other Machine learning-based text predictions. Google autocomplete is the best example, where google uses deep learning by Rank brain algorithm to predict what the users may type. Similar feature one can observe in the amazon search bar. Using this, if you suggest the keyword to tools, the software will generate the most relevant product titles. Also, there is a keyword tool, which will suggest a keyword for the product. Using tools and software can save you a lot of time and resources. 

Conclusion

Choosing the product title is a very important part of listing products. When customers make a search, the most relevant, matching product with few other parameters, amazon will list them at top. This drastically improves the sales and hence ROI. Using the correct strategy, format and content help Amazon sellers to win the buy box.