Let us say, somehow you manage to improve traffic for your web store. But potential customers are not clicking the “Buy” button. Solving this problem is not a mystery. Start thinking like a buyer, know the customer mind. There are hundreds of factors that will influence customers. The way your web store is designed, the colour of buy button, loading speed of web page, ease of use, how customers navigate and many other factors. Let’s discuss the important reason which influences sales.
Web store design
The web store should be optimised well to load faster. Customers who visit the web store, won’t stop if your site loads slowly. So it is highly recommended to improve loading speed. The speed of page loading should be less than 4seconds, recommended by Kissmetrics Infographic. On the other hand, it is recommended to use high-quality product images and videos. So optimisation plays a key role in designing the web store. Use Shopify or other eCommerce platforms to launch your online store. Also, research from Stanford university tells that more than 75% of the customers judge your store based on how web page look.
Further, optimise the website for all device. If you are not optimised for mobile devices, many customers exit the site as soon as they enter. Therefore, eCommerce store should be a responsive design.
Leave Some Space for Customer Reviews
Customers won’t buy if they don’t see any reviews or testimonials. So it is important to leave space in store for customer reviews. Reviews and ratings should be legit. If the reviews are piled up on Facebook, link them. Post a screenshot from Amazon store.
Use the tag “Best Seller” or “Popular”
Customers want to know, what is the most popular or best seller item in the store. Place tag like in amazon “Best Seller” in the web store.
Use a website survey
Use the survey platforms to understand how others feel about the store. Hotjar, Survey monkey and other platforms can do this for less price, depend on how many responses per survey, number of question and surveys. Using Hotjar, one can track how visitors are navigating on the website. Also, Hotjar allows you to record and create heat maps. Helps you understand where customers are dropping or lost in the site.
Questions like Home page survey to analyse the first impression. Landing page survey. Was it easy to shop and Find an “ABC” product. Similarly, one can design the survey and deploy them to the audience.
FAQ
List the common questions and make them easily available to customers. This avoids a lot of unnecessary email by customers. The FAQ will direct the customers to the desired page easily. It should be easy to understand and it is designed to educate, inform and guide the customers.
Be Professional
Website template, logo, content, pictures and other information are unconsciously noticed by customers. If the site is not professional, the customers won’t feel the trust. Build a professional logo, high-quality low size images, content and media. Also, use professional product photography. Remember, customers will judge the product quality by the image quality. There is an easy way to create professional photos in the home with a low budget. Use the free images and video editing software.
Use ChatBot or Live Chat with Customers
When customers are browsing on the website, chat with them. Ask what are they looking for, or send them a link to subscribe. Nowadays it best when you use the ChatBots. Chatbots are automated, and no need for staff. Very effective in making communication with customers.
Check Analytics
Looking at the statistics is a great way to find out what is going wrong and where. One can see the map or path of customers browsing and identify where they exit the shop. Also, check how long customers stay in the store. Use visualisation tools to see the stats clearly. Evaluate the percentage of “added to cart”, “checkout”, and “paid” customers. Are the customers are abandoning the cart? Drop them email to checkout with a discount coupon. Also, make sure there is no problem with the payment gateways.
Finally, driving traffic to the website is not an easy job. There are hundreds of factors, cost and time are involved. Once traffic is generating, the seller expects some sales. However, when the sales are not going well, the situation will create pressure. Apart from the technical and SEO factor, there are other things. Right product, niche, sale channel, demand and supply are the other parameters one should focus.
