A good video is the best way to show your physical store or products in social media platforms like Instagram, Facebook or Ads. YouTube Marketing is an effective way, similar to Television marketing. One can show your video as ads in youtube or post in your pages. In Amazon also, sellers can show the video and this is an effective eCommerce marketing. Not all products require video, but some of the products require a demonstration. Videos are the best way to show customers a demo or installation guide. It is important to produce good, high-quality video content for eCommerce stores.
Conversion Rate
Videos in eCommerce marketing are proved to increase the conversion rate. Why does the conversion rate increases? Because humans like to see the things in action, rather reading the whole product details. The information from the video will make more sense and gives clarity. Also, customers can see the products in multiple angles. For example, a customer wants to buy shoes for hiking. Looks all the products in Amazon and other market places. Finally, the customer decides to peek in youtube videos to see how the shoes perform in real hiking condition. Seeing video of the shoes in action, along with product explanation gives customers confidence.
Not only videos for products. But, One can create a video of their journey, how the company started and much more. If you are selling products under private label, create a story behind the product. Sell the idea, not just items. If a photo tells a story of 1000 words, video can do a million words. Videos can build trust among customers. If a company requires the investment or scale the business, the investors and customers tend to check the video which explains product, facility, manufacturing setup and content quality. Also, overall eCommerce marketing is boosted simply by adding videos.
Product Video
Product videos are a great way to build trust in eCommerce marketing. Explain the details of the product and much more will convince the customers. Before creating a video think about the budget, customers expectations and convincing plan. Having a template for your product videos can cut the cost. Also, create videos for all product at the same time. This will reduce the cost required for infrastructure. 30 to 45 seconds is the best video length for a product video. Put as much as information in this period. Make sure the created video is mobile optimised and social-media friendly.
Let’s have a look at the free video tools;
Lightworks
Lightworks offers high-quality video editing tools. Easy to create and edit a video with multiple cameras. Also, features like real-time sharing with teams are possible. A free version is great for beginners and a pro version $24.99 per month.
OpenShot
OpenShots offers complex tools for video editing like frame stepping, time mapping and audio editing. Drag and Drop feature allows you to upload images and videos easily.
Splice
Splice is the best tool, where one can edit videos by phone. The Customised soundtrack, multiple clips and many other features are available for free. Easy to trim, cut, and crop your video clips. A free sound library is available.
Blender
Blender is the free and open-source 3D creation suite. The software is created by thousands of developers. Comes with a wide array of tools and features. Realistic rendering od 3D objects with animation, simulation, and motion tracking. The software is open-source 3D creation and free to use for any purpose, forever.
Magisto
Magisto is free software powered with AI. Many popular brands use this platform to create brand awareness. Premium version is available for a large corporation to create a large number of videos. Professional auto-editing is also available.
VSDC Free Video Editor
VSDC is a Video editor available in the desktop version. Hide or blur in the video content, subpixel enhancer and many other features.
Movie Maker 10
Movie Maker 10 is best to edit video, photos and small corrections quick. The software comes with trim, image filter, transition effects, add music and many other features. Finally, the software is free to use.
Shotcut
Shotcut supports hundreds of video and audio formats and native timeline editing. Not just video, audio format, effects, audio mixing, spectrum analyser and many more audio features are embedded. Also, supports other external hardware for advanced video editing.
iMovie
iMovie is package comes with Mac. This is one of the popular video editing software with simple drag and drops features. One of the best tools to create high-quality videos comes with the music library and sound effects.
Quik
Quik is free video editing software from GoPro for smartphones. One can edit video in a few seconds and turn into killer videos. Also, Quik equipped with AI editing features.
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