Content Management System: Fascinating tactics and 11 CMS platforms to win customers and business growth
Content writing is an inseparable part of e-business. It changes the way you offer your company and its services to customers. Moreover, It is the atomic particle of all digital marketing. Bill Gates once wrote in one of his articles that Content is king. Through this he wanted people to know the significance of content writing in eCommerce which is going to rule the global market. In eCommerce, Content is anything that adds value to the shopper’s life by giving a clear picture of the products they want to purchase. Apart from the traditional mortar and brick shops, e-business is revolutionizing the global market. Like the shops, in digital marketing, we cant talk about a product to a customer. Furthermore, a shopper has to read the description stitched to it to know more about the products.
Even though the sellers provide the high definition photos and videos it will be complete only with a content-oriented piece of note. It can speak a lot than any picture or image. So the description should contain quality content to change a viewer to a buyer. If the content lacks to communicate the original functions of a product then the seller will lose the customer and will drastically affect his sales.
Due to these reasons, we can see that in the market almost half of the marketers use content to outreach their customers. In addition, more than half of the businesses use the content for engagement increase and create amazing content strategies. In short, content marketing is gaining a smart place in the online market. For a seller like you to introduce your products in the online marketplace, you have to research the content management system possibilities and its advanced tactics to gain marketing.
Significance of CMS Platforms
Good content is not storytelling it’s telling your story well. A CMS makes you a perfect storyteller as its a software that helps you create edit, and publish content on your website. It also works as a vital component to keep the website up to date and keeps marketing fresh.
As per the new report, WordPress is the best CMS in town with a staggering 58% of market share and a wide range of options from free to enterprise level. for complete customisation.
The need for separate CMS
The eCommerce businesses who need separate CMS are the ones who need frequent updations on their homepage. For qualifying among the eCommerce sites, they have to come up with fresh and new additions to the product pages.
Here are the benefits of choosing a perfect CMS.
- Make and write content with ease: A CMS can help you to create and edit the contents in an e-commerce website easier. In addition, we don’t have to search for advanced technical skills to update content.
- Weigh more on your CMS: Don’t rely much on your developers it will lag your updations and you will lose the momentum to be maintained in an online market to compete with other sellers. Moreover, by taking the CMS assistance you can update your content at ease at any time.
- Creating a parallel channel to find potential customers: A significant content can increase your sales and brand trust with a good knowledge of the product. It can also peak up the demand to reach up to your products. On the other hand, by applying a CMS in your website you can boost up both of this.
- Teamwork of writers: Perfect content is born in the teamwork of a group of writers.
Content checklist for CMS
If you are planning to add a CMS to your website then here are some criteria to consider when opting a CMS.
- Easy consolidation: This pointer works out perfectly in case of opting a separate CMS to combine with an eCommerce platform. Furthermore, you have to select the CMS that can integrate completely with the chosen eCommerce platform. As an additional tip always try to pick CMS with good reviews and happy customers.
- Hassle-free quick set up and use: On selecting a CMS you should consider easy setup ones and create value to your business. Even the writers should be allowed to get in and out without any restrictions towards publishing.
- Cost-effective: There is a wide range of CMS tools in the market. It’s you who have to make good research to select the right one that suits your business and moreover you can use the free trial option before spending your valuable money on a CMS.
- Customization: Make yourself clear that you opt for the CMS which can create personalized webpages for different user groups.
- SEO optimizable: Opt for an SEO friendly CMS to drive significant traffic towards your products.
11 CMS platforms for e-business
Its a SaaS eCommerce platform that has the CMS capabilities to engulf the content, eCommerce and store management for a monthly fee. Furthermore, it is PCI compliant and the flexible APIs make it easy to connect to the CMS solutions
WordPress is the superior choice in the market. It is best known for the e-commerce shops as well as plain content.
The major highlight of Drupal is that it is the leading open-source CMS that can create reachability to customers through multiple channels. In addition, It is mainly used along with other frameworks and plugins to secure eCommerce functionality.
It is a free open source CMS for publishing online content. With a large number of extensions Joomla to create an open-source eCommerce solution.
Globally known as the CMS software that can create personalized experiences. It also offers potential for eCommerce through Sitecore experience commerce.
Magneto is owned by Adobe and it is available in two options self-hosted and cloud-hosted options. Even though it’s a highly developed program it is viable for large businesses with developer resources.
It is a SaaS eCommerce platform that has an option for creating a perfect online store very easily.
A precise fit for the small and medium store Prestashop is another open-source eCommerce solution for a CMS.
- Opencart
With thousands of extensions and modules functioning on adding additional plugins, OpenCart is an open-source and customizable platform.
It is a simple drag and drops website builder but doesn’t allow e-commerce functions to their website. Furthermore, it is a better option for small businesses with a small number of products.
Offering the basic functions Volusion is a cloud-based eCommerce platform and CMS. In addition it as an easy to navigate control panel and customer support.
The beneficial impact of pairing eCommerce stores with CMS platforms are as follows
- Change existing sites to a shop
- Update the sites easily
- Increase the customers by quality content.
- Be the thought leader in your workspace
- Easily manage your orders and inventory
- Unite with the payment providers
Conclusion
We hope that walking through these insights would have given you a clear picture of the content management systems that is a perfect fit for e-commerce websites.
In addition, we wish you will come up with the precise strategy that combines pairing a CMS which works best with the front end processes and other e-commerce platforms on the back end to manage your online business.
