The automobile industry is one of the most complex global systems in the world. As the world is getting more faster automobiles have become a necessity for society. Alternatively, changing customer comforts and needs as revolutionized the booming industry. Each automobile is the final product of assembling many parts. It also counts the combined effort of many manufacturers. The rapid growth of the industry paved the way for the substantial growth of automobile parts retailers. More than building a brick and mortar store moving to online marketing is the new trend. Apart from the seller’s oriented markets now the markets are becoming more customer-centric. In addition, this customer-centric business is boosting the online markets at its best. Subsequently, to host the ever-growing customer database, automobile parts markets are adapting to online business.
Besides all, sellers find it a golden opportunity as the customers look forward to buying all kinds of replacements and accessories online. Furthermore, an online market giant like Amazon, as well as many other online marketplaces, are offering Automobile parts retailers a convenient platform. In a recent report, it was also noted that amazon reported a gradual growth of 14% annual sales in the automobile parts in US markets. Now it’s your turn to give an eCommerce name tag to your automobile parts store.
Introducing your products online
It is not that easy to set up an online store for automobile parts on amazon. As its a gated community, you have to meet many checklists to enter the platform.
Here are the criteria list you should account first
- Register to an amazon professional selling plan
- Ensure the major brands are listed in the universal product codes (UPCs)
- Make sure the certified refurbished products have warranty either from the manufacturer or remanufacturer.
- A compliant image of the product should be displayed which is retrievable both in hosting site and independent websites.
- Make sure to review the automotive &Powersports Part finder and Fitment data page before selling products specifically designed for certain vehicles.
Choose the right products to sell
Before moving to the selling part we have to study our audience needs first. In addition to that, we have to ensure product quality and deliver the products at the right time. Likewise here are some pointers to make your online store inventory more compelling for future sales.
Always aim a sizeable number of audience. If you are focusing on the average automobile dealers then you cant shoot up your sales. Therefore make sure your services reach to all the discerning group of buyers. On the other hand, always engage your buyer’s requirements to reach a futuristic position in marketing.
- Size and weight of the product
Keep your products small and lightweight as customers are not looking forward to large size products from you. In short, as the customers can get it by driving to the nearby store sticking to lightweight products can cut down your shipping costs.
Broaden your inventory
Broadening your inventory with more auto parts and models can help you to target a large number of audience.
Regularly used auto parts
Stay more focused on the frequently used auto parts for better sales. For instance, Instead of timing belts or windshields that are replaced very infrequently tend to engage with the products like spark plugs, headlights, mirrors and wires.
Differentiate the optional ones and emergency
Always find the optional auto parts and the emergency ones. The buyer who is looking for an emergency replacement won’t take much time to browse and select the right one. So aim at optional ones which can lead the customers to browse to your store page.
There are many auto parts that can be installed fast with a basic tool kit. Majority of the customers look forward to such products like spark plugs, wipers, battery, fuses and many more.
Always sell solid and durable products to the customers for more positive reviews and feedbacks. Hence amazon always cares its customer’s reviews make sure you provide them with reliable products.
Seller challenges on online marketplaces
Like any other products in the online marketplace, there is high competition in the auto parts sector too. More than the competition with others we have to fight for ourselves in amazon.
Some of the major challenges are,
Customer service support
You have to ensure the pre and post customer service support for your products as it determines your ranking.
Installation videos and high-quality photos
Including installation videos and high-quality photos helps the customers to notice you easily. Even adding content-oriented descriptions can count your products in the herd.
Fitment gives the buyers accurate information about the product to which it fits well. However, it’s a little time consuming and technically challenging. On the other hand, if we are doing it perfectly it can be a business asset for future
Product liability is not something to be afraid if you are selling quality products. Besides, giving the right instructions and fitment details can decrease product returns and increase your sales.
Amazon has its own policies on selling auto parts as it is a gated community. The policies are not restrictive but to know them is important as a seller.
In short from the above insights, it is very clear that competition is at a peak for all the products online. Hence if the competition tightens always come up with competitive prices for your products to win the buy box. Moreover, In the market, there is much software which can help you to boost up the sales. So select the right one that encases your products and increase your profit.