Amazon is a prospering online business in the market now. Subsequently, we can see its increasing customer database. Amazon always opens new opportunities in global markets to value its customers and remain the online market giant. Meanwhile, business with Amazon is becoming more crucial. Tight competition is visible at all levels of marketing and we have to prove our products. But as an online seller, our main motto is to make money in the middle of this competition. So making quality sales and profit, we have to concentrate more on product ranking. To increase the product ranking, there are certain amazon factors, each seller has to concentrate on.
The major factor is the category in which product falls in the Amazon category tree. It is an Amazon offering for a more refined categorization where you can perfectly put your products in the right place for more discoverability.
Amazon category tree
This is a product specification from the market makers to engage their sellers with value products and sales. Moreover, amazon category tree refers to a tree-structured with different levels of subcategories.
This categorization offers a shopper to opt for their products more easily.
BTG (Browse tree guide)
BTG is a tree or format that contains a certain set of guidelines that assign each product into a specific group. However, the BTG table varies based on the location.
In addition, BTG optimizes product listings within the product categories and assists to analyze the subcategory your products fit in.
Significance of BTG
BTG tree helps a seller to illustrate your products to specific branches.
In addition, it also includes the recommended browse nodes which are the IDs of the amazon products which includes in the product feeds at the time of listing in the category.
The three standard columns that include the browse tree guide are:
- ID: This represents the number that takes you to a particular path.
- Name: Each point on the browser path is a browse node.
- Terms of Use: It includes the field names to relate the product browse path.
BTG and amazon
In amazon, BTG helps to ensure the potential customer’s retention at the most. By locating the products easily, the sellers can expect more sales and profit.
In addition, the Amazon seller central also recommends taking the BTG help. It helps you to get unique keywords for your products, which as a result will increase exposure in the search results.
How to Use
- From the Amazon seller central select the inventory file templates and BTG.
- Download the nearest BTG in the link from the table.
In short, for best results, follow the guidelines and write the keywords, numbers, categories and subcategories.
Keyword optimization
To target more audience, use the keyword optimization tools. These tools help to give the products captivating and precise titles in the search results. We can enter our products to the product pool with perfect titles, which ensures peak sales and profit. Similarly, the other crucial step is keyword research. Including the precise keywords in the products will definitely drive you higher sales.
In addition, Amazon advocates you to include the brand name in its beginning. This helps the customers to be more aware of your brand and increases their trust in your brand. With the brand includes some details to know more about the product like model number, variation, colour, and quantity.
Target audience keyword
Amazon always values its customers and gathers a lot of information about them. So from Amazon, you can check the target audience and even give titles and details according to their interests.
Amazon bullet points
Amazon bullet points allow you to add more details about the products. There are 5 bullet points to give a perfect picture of the product to the shoppers.
Always add the right points that describe the products so you can attain the trust of the shoppers and expect more sales.
Conclusion
By perfect usage of the keywords, you can place your products in the Amazon category tree precisely. So that the customers can shop carefree and you can get discovered faster. Walking through the article, we hope you will come up with the right keywords and bullet points by using the BTG tree to stay in the competition with quality products. Check out the 10 Best Amazon Seller Tools to Boost Sales
