According to the Business Insider report, Amazon accounts for 43% of all online sales. It is one of the biggest marketplaces on the web. Marketplace pulse report shows there are 7,952,933 total sellers worldwide on Amazon marketplace. Among those 2,926,737 are active sellers on Amazon. So, in that massive competition, if you want your listing to stand ahead and reach more customers, you must consider Amazon SEO for your store.
Here in this post, we will discuss the top 6 Amazon SEO tips to make your listings stand out of the competition.
Let’s first understand how the amazon search algorithm works
Like google’s search algorithm, Amazon A9 is an Amazon search algorithm. When users search for products on Amazon, Your products will appear only when you have listed that particular keyword in your listings. Amazon A9 algorithm contains products based on Relevance and Performance.
Relevance can be product title, Seller name, Amazon Backend keywords, Brand field, Product description, and bullet points. Performance depends on your product’s price, Amazon conversion rate, product images, product reviews, and Amazon’s choice price.
If you optimize your listings for these two essential factors, you will have excellent conversion and sales.
Top 6 Amazon SEO tips:
#1 Keyword Research:
Like google search engine optimization, Keyword Reseach is a prime factor in Amazon SEO. Same as Google SEO, you need to focus on long-tailed keywords for Amazon SEO. Long-tail keywords are phrases that have three or more words. You must keep in mind about buyer-specific attributes while choosing these keywords. Some of the examples of long-tailed keywords are “Toys for 9 year old boys”, “Balcony gardening tools,” “Pleated light pink sleeveless top,” and so on.
You can also consider using a free tool – Sonar by Sellics. Sonar is a keyword research tool that helps you in selecting the keywords used by buyers on Amazon. This tool provides keywords with search volumes. You can prioritize the keywords based on search volumes.
Once you have completed with keyword research, you must integrate the keyword with your listing. You must include the keyword in the product title and descriptions to make your listings appear in search results.
#2 Reviews:
Nowadays, people will judge the quality of your product based on the reviews given by other customers. So, managing reviews will be the decisive factor in an eCommerce business. Managing reviews is one of the critical parts while doing Amazon SEO.
Most of the results that appear on the front page of Amazon are with a rating above four stars. The product that appears in the top results is the ones that people enjoy. When users buy your products, you must encourage them to write a review about the product. You must do follow-ups to get the reviews.
When asking for reviews, it’s most evident that you may receive negative reviews also. Dealing with negative reviews is a part of review management. By responding to such reviews and resolving those concerns, buyers will get trust in your products. Addressing negative reviews may also help in changing the opinion of the reviewer and can turn those negative feedback into positive feedback. Many Feedback management tools will help you do review management with ease.
#3 Title Optimization:
Users will click on the listing by seeing the title of the product. Your listing should be apt and should convey what the product is. Amazon’s title length is 200 characters. It should not contain special characters like ~,|, <>, @, #, *. Having product detail like Outdoor toys, Football shoes, Indoor shoes is always right. Titles must not contain promotional words like ‘free shipping,’ ‘100% quality guaranteed.
Product title must include Brand name, Design, product usage, Quantity, and Keyword. The general thumb rule for writing product title for Amazon SEO:
[Brand] [Keyword] [Material] [Product Type]
Eg. ABC Yoga Mat Polyester 3MM Thickness with carrying Strap.
This rule may vary depending on the category. For clothes, you may include varients, quantity, and fabric. Fundamentally, you have to cover these details in product titles.
#4 Adding Images
Along with the title, buyers will consider looking at your listing image. It is crucial to add relevant, high-quality images to your listing. Amazon lets you add an image larger than 1000×1000 pixels. High-quality images will enable buyers to zoom in and check the details of the product. Using a higher resolution image will not impact Amazon SEO. Instead, it will increase your conversion rates.
Adding images from multiple angles will build confidence and adds clarity to the buyer. If you are listing a clothing category, adding a zoomed image of prints will help the buyer in selecting your product. Adding detail-oriented images helps in earning credibility and also reviews.
#5 Pricing
Pricing is another vital parameter in Amazon SEO. Also, it is a decisive parameter for buyers to make an action ‘Add to cart’ on your product!
While deciding the price of your product, you must always look for your competitor’s pricing. If you are selling a product for $60 and your competitors are selling the same product for $10 or $15, your pricing will not help for your Amazon SEO campaign.
You can consider using repricers. These tools will help you set pricing strategies.
#6 Product descriptions
Write your product descriptions crisp and clear. You can use bullet points to describe your aspects. Reading in bullet points is more comfortable than reading in paragraphs.
Adding every detail about the product is necessary. You can include a size chart, variant details, and material details. Also include keywords in your product descriptions. By writing all the information on the product, you must create a feel to buyers that they are entirely informed about the product.
Consider reading innovative ideas to write product descriptions here.
