Facebook recently made a grand entry into the world of eCommerce by the name Facebook Marketplace. Facebook main niche is targeted audience and hence the marketplace is designed to sell products to a suitable audience. Also, the best part of the Facebook Marketplace there is no cost to list products. This is an amazing opportunity for startups. Also, one can see that the Facebook marketplace is becoming more popular with B2B business model, and B2C as well. It connects local dealers with customers very easily. Besides, if there is a warehouse nearby your home only, one can get a quote by simple message, and the dealer may agree to sell you single unit.
Many suppliers are selling a single unit at wholesale prices. Customers can take advantages of these prices and buy good quality products at a lesser price. However, Facebook doesn’t take any responsibility for transactions. The Facebook Marketplace is all about connecting dealers, suppliers, customers and stores.
Facebook marketplace
Facebook marketplace eliminates the listing charges. Also, Facebook doesn’t play a middlemen role in business. The business happens between a customer and a local supplier or store. For example, in amazon sellers first needs to create a seller account. Then product listing, approval by submitting invoices and trade certificates. If you own a brand, then brand registry or private label selling is possible. No need to worry about intellectual property infringement since amazon offers security and strict policies.
However, Facebook will run a retail store. The product you sell purely on a loyalty basis and local. Facebook connects the local sellers. The same local seller may be an amazon seller as well, also he might offer more discounts for those who purchase nearby.
Why selling on Facebook is important?
Facebook is an amazing tool for those who sell products locally and targeted audience. Smaller brands, which sells unique items have an amazing opportunity with Facebook Marketplace. Anyone can sell the products which are permitted by Facebook. Even second-hand goods, rental services, and other services are sold here. Also, Facebook doesn’t involve in transactions, product delivery and customer service. Facebook simply connects buyers and sellers.
Based on search history, demography and other parameters, one can promote their products. The featured products will be shown in feed to targeted customers. Also, Facebook provides insights like views, messages and other parameters which help to sell products easily.
Facebook is like peer to peer services. Facebook doesn’t hold any safety deposits or hold your cash. Customers directly pay to sellers and in return sellers deliver the products or sometimes customers need to go and pick. Depends on the marketplaces, sellers or stores.
Information required to sell something in Facebook
- Category of the Product
- Title of the product & description
- Price per unit
- The location you are selling from
- 10 images of the product
Important factors for Facebook Sellers
Facebook marketplace is launched in October 2016, till now some of the countries doesn’t have the option of checkout on Facebook itself. So for retail sellers, this will drive traffic to their websites.
Make sure you deliver good service, respond to customers messages and overall communication. Have a chatbot and other necessary tools to manage communication and orders.
Many other eCommerce platforms like Shopify, Zentail, BigCommerce, ChannelAdvisor, and other sites have an option to sync with Facebook Marketplace. One can integrate with Facebook and make use for efficiency.
Create a title and description with a similar strategy applied in Amazon marketplaces. Facebook marketplace listing is organic distribution. Write a detailed description of the product and other details. If necessary, hire a good photographer and upload professional photos of the product.
Products Banned in Facebook Marketplace
- The real physical product is permitted to sell. Anything which is not physical products like posts, blogs, news or joke not allowed in the marketplace.
- Permission must take for selling tickets, services and other events tickets.
- Photos must match with products and description
- Don’t sell pets
- Healthcare items not permitted
- Before and after picture
Finally, Facebook Marketplace is a boon for retail sellers who sales locally. One can improve their business using Facebook ads. Also to maintain an eCommerce platform like Amazon, or other platforms, one needs to take a burden of cost. Facebook Marketplace is free.
