When you start an eCommerce business with a private label product or a brand, one can start converting amazon customers into your customers. This is possible with the help of data. Private label selling helps in creating your own product base and loyal customers. When sellers start there business in Amazon, they primarily focus on the number of sales. No one really focuses on brand or brand reputation. Sellers think once the number of sales increases, brand reputation will happen naturally, but that doesn’t work that way. Rather than focusing on sales, one should shift the goal to create a brand. The key for Amazon private label sellers is using Facebook as leverage to convert Amazon customers into your customers.
Let’s have a look at the practical ways to convert Amazon customers to yours.
Amazon Data
Selling in Amazon opens door to buyers data, search history and other important metrics. This does not only give access to data, but the data is very organic and also in huge number. Also, as an Amazon seller, you can see who purchased products, their address and Pincode. Once you have a buyers list, you can use this data to identify demography, which category of people will buy your products and their location. Using this data one can identify similar people on Facebook, who are your potential customers. Targeted ads will help in acquiring more similar customers. Also, old customers will visit Facebook Marketplace, make a purchase and drop feedback.
Facebook Ads is an amazing technology for marketing and converting potential buyer into loyal customers. Amazon doesn’t give you buyers user email id, sellers cannot offer discount coupons to buy directly or it is impossible to approach customers to buy products in your websites. Amazon strictly bans those and there is no way one can do it. Targeted Ads can really help in this situation and help you get the details of previous customers and potential customers as well.
Facebook Lookalike Audience feature
A Facebook lookalike audience is the key to expand the business. For example, you have made thousands of sales in amazon from the past 2-3 months. You have a unique item, private labelled and brand registered. You have your own eCommerce website, amazon seller account and Facebook store as well. Using amazon buyers name and address, identify them in Facebook, turn in the lookalike audience and use targeted ads to like your store, approach for feedback and advertise the product with lesser price than amazon or offer a discount.
These features can get up to millions of customers by a few thousand Amazon buyer data. This is possible because the data Facebook has. People will put their interests, likes, hobbies and many data in there Facebook profile. All Facebook does is identifying the common interest or just matching a few data points.
Facebook Custom Audience
The Facebook custom list enables to find people who are Amazon buyers simple by Name and Pincode. Select a Custom file option, and upload data of Name, address, Pincode to find Amazon buyers. Later, using lookalike feature one can reach millions of people. Here is the link which explains step by step process clearly.
Not only Facebook ads will drive customers into your own marketplace. Other strategies like email marketing, sign up forms, subscriptions, and google ads. Sign up forms help you build a long-term customer base. Create beautiful landing pages, or websites using Mailchimp, Instapage etc. Send them newsletters about your new products, and offer coupons. Make a video using animation and promote in youtube. Also, try to create an idea or story behind the product. Offer a discount for customers places an order on your eCommerce website. These are the next step as a private label seller in Amazon can start planning.
Finally, converting amazon customers to your customers thought impossible, but Facebook ads make it possible. A targeted audience is an amazing tool which helps to build loyal customers and brand. Also, cost is another important parameter in any business. One must understand how much, when, how, and where the Facebook ads are deployed. Hiring an expert is one thing, and adopting the software is another. Also, tools for marketing and advertising is another topic to discuss. Keep an eye on cost, especially while running a Facebook ads campaign.
Check the 6 Ways To Boost Your Facebook Marketing
