Are you are a seller who wants to introduce your products online in the best marketplace?
Are you confused about where to list your products? eBay vs. Amazon?
In this article, we compare amazon and eBay the major online marketplaces with a large number of seller and buyer database. After surpassing the headache of choosing the right product to sell online, we have to come up with the precise marketplace to sell the product, we have a handful of online websites but when considering the best we think of Amazon and eBay as more significant ones.
With millions of sales and hosting thousands of visitors each month, Amazon and eBay rank the top lists of online marketplaces. As per a recent report by Amazon, it has over more than 310 million sellers, while eBay has around 180 million users and 25 million sellers.
Even though Amazon and eBay have many things in common, they have specific differences too. Here we will come through some significant features of both the online marketplaces, which make them more prone for a seller to select for choosing both of them as their marketplace.
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Products you can sell
Selecting sales potential products are more critical in both the marketplaces. To choose the right product in amazon, we should check with the Amazon search algorithm and buy box algorithm to determine the sales volume.
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Competition
Competition is higher in both the marketplaces. Since the game is all about the number of the sellers considering Amazon and eBay, eBay should count for the more competitive field than amazon with 25 million sellers. The competition can be sometimes brutal so you should make a thorough market research before the giant leap into the marketplaces
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Global name
The publicity of the marketplace is significant for a seller to sell their products on the site. Comparing both amazon and eBay regarding the international scope, eBay ranks higher with 25 website domains globally, and if you prefer sales more in the US customer base amazon is more recommended.
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Customer base
Both Amazon and eBay have a vast customer database. But in both cases, the customers differ. As eBay is more into auctions, the customers visiting the site will be more price-conscious and tend to make bargains. On the other hand, in amazon, there are no bargains, and customers are willing to spend more due to the trust the brand has in the market.
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Fees applicable
Both marketplaces charge a reasonable amount from the seller to use their marketplace. Even though both of them charge their sellers, the amount varies for the two.
eBay fees: eBay provides more seller-friendly payments for its users by charging a cost of $0.35 per listing more than 50 items in each month. There is a chargeable 10% fee, which is according to exceptions.
Amazon fees: Comparing with eBay amazon fees are higher. In each month, amazon charges a cost of $39.99 as a monthly subscription. Apart from being the professional seller in the online market, there is no listing fee; instead, there is a referral fee of 15% applicable to the type of product we sell.
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Appearance and presentation
Amazon has an interactive user design. Its presence helps the user to navigate easier. With those design specifications, Amazon stands as a unique design setter in the market. But from the beginning itself, it was argued that amazon sets its designing of the site, and there was a saying that it gave the least importance to the items and shop by decreasing the influence.
On the other hand, eBay gives its users the freedom to design and personalize their store. eBay doesn’t sell goods directly for the sellers, but amazon does it, which makes the users think that they are competing against Amazon.
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Top seller tools offered by marketplaces
Amazon and eBay both offer stunning tools to help their customers to rank higher in the search results as well as in repricing. However, amazon tops the most in helping its beloved sellers through their FBA (fulfillment by amazon) facility.
Amazon FBA and other seller tools
FBA (fulfillment by amazon) refers to a significant back end process offered for its customers to be hassle-free in the market. In this process, amazon collects all your products after labeling and stores in their fulfillment centers until the customers make the purchase. Amazon even does the feedback collection and return works for its sellers.
This option makes the sellers free from the stocking centers and shipping issues. So that the sellers can focus on their advertising and promotion works. Some of the other tools help Amazon sellers to get precise insights about their sales, trafficking, and promotions.
eBay seller tools
eBay has a seller hub dashboard where you can run your business as well as the selling templates simplify the listing. Other than this, eBay has specific seller tools to help in managing, creating, and promoting the products in the marketplace.
CONCLUSION
Discussing the most significant online marketplaces, the primary point to remember is that it is our business we have to grow, so choosing the right place for our products is on a high. As a final tip, we recommend you to tie both the sites together and make more relevant and engaged traffic towards your products to maximize your sales.
Many best-rated sellers climbed up the ladder of success by choosing one or more perfect online marketplaces, including their websites. We hope you will make the right selection of the marketplace by walking through the pieces of information mentioned above.
