An Incredibly Novice Way To Choose An Ideal eCommerce Domain Name
E-commerce is evolving to be the most active retail platform for online retailers, independent freelancers, and large corporates to give a redefined level to their business by increasing customer reachability through the worldwide network. When we start an e-business, it is essential to provide a correct store domain name for carving a perfect impression of the user’s mind about the products and services offered by them.
Even though the task looks simple, as an emerging new age of retail and all the people are becoming e-shoppers, there are a lot of challenges to find an identical domain name for your retail store. The lack of catchy and enduring names on the traditional domains like “.com” and “.net” is making the budding eCommerce entrepreneurs choose a store name that is entirely different from their product or service concept.
In this scenario, the domain extensions idea is giving hope for the young online retailers to built up their empire in more discoverable and memorable eCommerce domain names.
The idea of a new eCommerce domain extension.
Before discussing the domain extensions, we should understand the word domain extensions. Domain extensions are the final aspect of the websites, which helps us to categorize domain names into specific groups. Each extension has a particular purpose and indicated the function of a website. From ‘this context, just as .com means commercial and .org implies organization.
Now in the domain extensions, we have more precise extensions to symbolize the functions of the website such as .tech for technology and “.store” for E-commerce and retail stores. Some other universal extensions that are used
Choosing a captivating eCommerce domain name
The domain name has a significant role in establishing an online retail store. If we are successful in creating a futuristic domain name, then we can expect to become a fortunate retail store in the market. As the online markets are competing with each other to make their impression in the Ecommerce business, we should develop a smart, short, and practical domain name that has a great chance of availability, easy to understand, and the chance of easy discoverable.
Some of the tips that help us to make a competing domain name are listed below
1.The smart selection of the brand name
Let our domain name be the perfect reflection of our brand name. Domain names should be simple, precise, easy to pronounce, and keyword-rich so that all the linguistic people around the world can easily check the website. By making the domain names more short and meaningful, we are giving a daring statement for our website stores.
The smart selection of the apt extensions will help in instant access and stay in the user’s mind for a long time as it is very quickly memorable. For example, if we are using www.mobileapp.store instead of www.mobileappstore.com, we can increase the discoverability of the website.
2. Short names are practical ones.
For better results, we should always stick on to the short names. It is even economical as the short names will take only less cost to print on the materials. For instance, if we consider the domain name www.thewardrobestore.com it is more slick and precise to use www.thewardrobe.store
3. Potential keyword to amplify the SEO.
SEO (Search engine optimization) is a very crucial factor for e-commerce businesses to amplify smart traffic towards their online stores. Staying more relevant towards the brand name, using keywords, and employing subfolders instead of sub-domains and above all, implementing a perfect strategy that is true to the brand core ideas is worth doing.
Finding keyword-rich domain names will always emphasize your brand or website in any search at any time on the internet. The perfect keywords execution can put our domain name rank higher in the searches. Always take special care to put the first four to five words exact as google still considers the first words for relevant searches.
4. Simple names to increase the understanding context.
The domain names should be simple, slick, and smart. Using unnecessary characters and numbers makes it more clunky and complicated. Unusual spelling, hyphens, and abbreviations can put our store down in the availability index. So we should exempt such problems, and we can also check whether our domain names clear the radio test perfectly. For instance, www.streetfasionstore.com can be renamed as www.streetfashion.store for a simple name structure that helps the people to remember the store as well as an easy understanding of its function.
5. Creating unique brand names.
Creating a unique brand name is significant in any industry. Keep in mind that the name or word should not resemble someone else’s brand name. As we are in a competing field, there is a great chance for the other companies to take our domain names. So as creating a unique brand name, we must protect it by attaining the copyright of the same.
6. Protect your brand names.
As creating a unique brand name, we also must get the copyright of the same. To protect it from future infringement and brandjacking, we should register it with an ICANN accredited registrar. Investing in privacy protection and proper understanding the domain agreement are major steps in the domain protection. Renewing the domain on prior timing and avoiding the registration of the domain in the unauthorized sources are also important.
CONCLUSION
If you are looking for a futuristic and innovative domain name, make sure you refer to the points mentioned above to make it smarter and simple. Always try to grab a domain name which holds the core idea of your business so that people can get to your website in a single click. If there is a lack of domain name as per your online store name or functions, then make use of the domain extensions to do the job. As we are living in a competitive world, it is not that simple to make a momentum at the starting, so if you have acquired a perfect domain name, then stay calm and wait for your store to make its signature in the market.
