Instagram is the most used and popular social media across the world. As of April 2019, according to statista.com, there are around 101 million Instagram users in the United States. Adding stories on the Instagram platform started in 2016, those stories will disappear after 24Hrs on adding. Posting a video/image on the Instagram story is free, and it appears ahead of feed. This is an essential feature in the effective branding of your eCommerce store. We tend to check our phones for notifications/messages very often.
According to sprout social, 59% of age groups between 18-29-year-olds use Instagram. 33% of age groups between 30-49-year-olds use Instagram, and also 18% of age groups between 50-64-year-olds use Instagram. The phrase that only teenagers use Instagram is false. According to a sprout social survey at the United Staes of America, people of all age groups use Instagram.
How an Instagram story help you grow your eCommerce Business
Instagram stories are not permanent posts, and they appear atop of user feed. These stories occupy a prominent position on Instagram. The Instagram story can be a still image or a video captured through an Instagram camera or can be an image/video saved in your gallery. You can add tags, location, time, doodle, or emojis on your Instagram story to make it more attractive.
As the Instagram stories appear for a short duration of 24Hrs, You should be very attentive about the content you post. As the Instagram stories are impermanent, it doesn’t mean that you can create poor quality content. Please keep in mind that you are creating a platform to put your brand to the world. While creating a story, please give your content a good thought and positively present your store. Lazy work can damage a lot to your store. Adding a call to action button is another crucial factor for IG stories. eCommerce owners can post a product release or special offer or the clearance sale, and their sale can be enhanced by adding a swipe up feature for their stories and sending the audience to the targeted landing pages.
Also, when putting a particular offer story, eCommerce owners should keep in mind that the offer is of some reasonable price. Should be a couple of dollars off. This doesn’t mean that you should be in a loss to gain attention from your audience. As a marketer, you should think outside of the box!.
For example, you can offer your customers a free gift-wrapping or maybe free shipping.
Instagram stories
The impermanent feature of the Instagram stories is merely impressive. The story saying today will be gone tomorrow. You can maximize a FOMO(Fear Of Missing Out) feeling to your followers with time-critical Instagram stories. You can post offers, new products, clearance sales, special offers, and many more to Instagram stories. Creating an authentic and creative story is vital. You should create an impression for an audience that, Its an opportunity for them, and others are going to miss that.
While creating an Instagram story, it’s always good to include three images. For example, if you are a seller of homeware products, As a first image, post a picture of dull and boring space. Then on the second, you can post a wall-art or Vase. Finally, as the third image, you can post it together, saying how a dull space can be rejuvenated with wall-art or vases. A perfect three image recipe to present, strengthen, and reward.
Bringing a guest in your Instagram stories will add up more value because adding a face to a brand is an excellent way to refine your store. That guest maybe a staff member who is talking about his/her day at the office or perhaps a customer explaining how your product was. This is the simplest way that involves really less budget.
Verdict
Posting regularly on the Instagram stories will always help in connecting with your audience. If you are running a shop, you must be aware of how difficult marketing is. You should never leave free stuff that attracts more audience, and you should make the most out of it.
