Winning Amazon Buy Box
Winning a Buy Box in Amazon is not an easy task. Requires competitive price, keywords, reviews, customer search relevance and many factors. Hundreds of sellers will be selling similar products in the Amazon market place. Winning Buy Box ensures that the listed product might be bought by the customer. The survey tells that more than 80% of sales happen in Amazon within the Buy Box. So winning amazon Buy Box is very important in selling a product, and clear the inventory quick. Behind the Buy Box a complex algorithm that keeps on update and adopts to the Amazon market place. Buy Box is simply the best seller customers can get. So an Amazon seller needs to be the best by price and service as well.
Apart from Boy Box, the sales from other sellers can be seen only if the customer wants to look at the other sellers by clicking “Other Sellers”. The chances of happening that are very low, and hence most of the other sellers must wait till buy box gets out of stock. Nowadays many customers choose to make a purchase from their smartphone. So many customers don’t even look at other sellers via smartphone apps. Winning a Buy Box is very important when the number of sellers is high, or if you selling trending products in Amazon. If you selling unique products under private label, then there is no need to worry about Buy Box, by default you will win Buy Box.
To win buy box one must have several factors as mentioned above. Let’s discuss some of them
Amazon FBA
FBA or Fulfilled By Amazon is an important factor which will help you win the buy box. Since customers no need to worry about shipping, and services. All these services are guaranteed by Amazon itself. Consider using FBA and increase the chance of winning Buy Box. By signing up for FBA, the seller will earn the prime tag, which increases the trust with customers as well.
Seller Reviews
Seller reviews and past performance also play an important role while winning a Buy Box. If the seller has been sold similar items, with good reviews, amazon algorithm will help give good rank for the product and seller as well.
Inventory Management
Professional selling account with well-managed inventory, large quantity will help in winning Buy Box. Performance metric such as product defect, returns and on-time shipment plays an important role in Amazon.
Buy Box share percentage
Buy Box share percentage is another parameter used by the Amazon algorithm when the number of sellers has an equal price and all sellers are FBA. In that case, Buy Box will be shared among the sellers equally. For example, if there are 10 sellers with all factor equally or almost the same. Then, each seller has a buy box share of 10%, means, for every 10 searches, each seller appear in buy box 1 time. One cannot keep Buy Box to themself all the time. Sooner or later many competitors will appear and Amazon also gives chance to other sellers as well.
Buy Box suppression
Although you are selling a unique product in amazon and put a high price tag or you are not an FBA along with new account you won’t win Buy Box. This is called Buy Box suppression. Even when multiple sellers if they aren’t eligible for Buy Box, none of the sellers will appear in Buy Box. So don’t blindly start selling some unique item just to win buy box. Also, if there is a sudden movement of price action then Buy Box suppression will happen.
Yes, it is possible to beat Amazon and win Buy Box. In many cases, amazon wins the privilege, but it is possible to beat Amazon in there home grounds. Also, lowering your prices doesn’t guarantee the Buy Box. Price is one of several factors.
Finally, Amazon works out many factors and decide who wins the Buy Box.
