When we are shopping on amazon, all customers see amazon choice stamp. Having this stamp on your product increases sales significantly and so ROI. Customers will simply go to buy an option when they see this stamp. When the seller has this badge, customers no need to go through reviews or rating. The Amazon Choice programme created for easy shopping via voice-enabled devices like Alexa. The Badge itself acts as a trust symbol for customers. World’s biggest market place giving you a symbol of trust means this is really a big achievement for any seller. How to earn one of this badge as an amazon seller?
Let’s look at an example;
Below are the search results for “Headphones for Gym”, the results displayed with Amazon choice has more than 2000+ reviews and 4.3 ratings.
For another search “Sofa cover” there is no Amazon Choice badge for any products. Later, we added another keyword which is colour specific for “Sofa cover blue”, you can see the results with Amazon Choice badge.
Let’s look at the factors that do depend on Amazon Choice title.
1) The secret ingredient for amazon choice is the keyword. The system is designed to keyword specific items. The Amazon Choice is basically keyword sensitive and hence the customer will get results for the most relevant item to the keyword. So choosing the correct keyword in the title will help you earn one if this badge.
2) Having the Amazon choice badge doesn’t help to win the buy box. There are several reasons for this.
3) Amazon Choice is not selected or badge is given by amazon representative. This is driven by an algorithm which constantly updates the badge based on keyword relevance, reviews, ratings, returns and prime badge. The good reviews, top ratings and fewer returns increase the chance of earning the tag. However, the keyword is the primary factor in winning a buy box or earning an amazon choice. Sometimes, if the keyword isn’t relevant then amazon choice tagged product may come at last. Consider yourself as lucky if you win buy box along with the tag.
4) For many sellers, the most bothering question is if an increase in price loses the tag? Yes, or No, depends on the competitor price. Sometimes if the competitor’s price might be less, but if their keyword is irrelevant or not the exact match, they will lose the buy box. On the other side, if they increase the price aggressively, then obviously you will lose the badge.
5) Having the Amazon Choice badge will increase the sale definitely which is reported by many sellers. So there is a clear advantage of having one of them. It is a kind of recommendation by Amazon to buyers, but customers will look at the relevance.
So, the final question which comes to every seller on Amazon is “Should I aim one of that badge?”, the answer is “No”. One should focus on a positive review, best service to customers, competitive price, lesser returns and many factors which we discussed above. Having these metrics good eventually leads to Amazon Choice badge. However, a good metric alone doesn’t guarantee this badge. This is primarily a keyword-driven and focused on voice-enabled devices.
