The small orange badge at the left top of the product page catches everyone eye in called amazon Best Seller. Having a badge given by Amazon for sellers is the best way to earn trust and increase sales rapidly. Amazon Choice and Best Seller are the two badges can be earned by sellers for there outstanding services. The badges will drastically increase confidence in buyer while making a purchase.
Amazon gives “Best Seller” title based on the historical sales data, and recent sales as well. The recent sales data will keep on refresh every hour in main and individual categories. Bestseller product doesn’t compete with similar products but overall amazon market place, categories and subcategories. So it is clear that the Best Seller title is for categories, and the number of sales happening in that particular product categories. One can view the Amazon Bestseller Rank in product details by category wise. Even if sellers are not Fulfilled by Amazon, the best sellers badge can be earned by more number of sale in a category.
Amazon search rank is different and Best Seller rank is another factor. Best selling product doesn’t come in Amazon organic search at the top of the keyword is not relevant. So both the ranks are very different and given based on different parameters. So having Best Seller badge doesn’t give access to buy box or search rank.
Best Seller Algorithm
Bestseller algorithm considers only two prominent data that is historical sale data and recent sale data. If you think to earn Best Seller rank one must have good reviews, less pricing and keyword relevance then you are wrong here. These parameters are important for making the sale, winning a Buy Box and earning Amazon Choice title, however, for Bestseller those factors not that important. If a seller has Bestseller tag, then it is quite obvious he will naturally have good reviews and less price. The Bestseller algorithm gives importance to recent sales compared to historical sales. Here Historical sales might work as a benchmark. New products with a high amount of sale can also be listed as Bestseller, however, those items won’t last long. The solid historical sale data comes into picture when the seller wants to retain the rank for long.
How to retain Best Seller rank?
1) The most important as a seller in Amazon must do to remain in the game is never go “Out of Stock”. This is a big mistake many new sellers do. As soon as their inventory gets over, they will take a break till the next batch of stocks arrives. This will create a gap in sales data of the item.
2) The product review plays an important role in long-term sales. So get a good Customer Relationship Management tools to respond quickly for negative reviews and increase positive feedback. Reviews are like bricks which constructing a building, make sure you use high-quality bricks.
3) Keep the price competitive but don’t rush and sale for a lesser price. Price is very important when it comes to search rank, and winning a buy box. This will have a high impact on sales, and so reviews.
4) Once you have solid fundamentals like good reviews, sufficient inventory, and competitive price, start boosting sales. This will definitely impact Best Seller Rank.
5) Remember category matters a lot in Best Seller Rank. If a different product in a similar category starts picking up the sales, that item will be better ranked than yours. Also, if there is a product with the millions of sale in a particular category along with Best Seller rank #1, it is almost impossible to beat them because of the number of sales. Similarly the number of products in a category also the important factor which affects the Best Seller Rank.
We get many questions that the Best Seller Rank is important? Well, the answer is “Yes” but not for new sellers. Best Seller is an award for the Amazon sellers with good historical sales in a particular category. The study shows, Best Seller tag is not the important factor buyers see while making a buy decision. So we can say, Best Seller is the measure of sales health metric. The other important factor one must consider initially is keyword, price, reviews and inventory.
