Amazon is bringing up a lot of updates on its online platform in the new year. To increase the quality of service for its customers,
However, Amazon is facing many ongoing issues with communication guidelines for the past two or three years.
So the online marketplace is making a dramatic step in the year-end to tackle the problem. Amazon updated its communication guidelines on November 17, 2019, by giving strict communication restrictions to its sellers. As a result, the online platform looks forward to a precise communication system between the sellers and customers. To provide a clear picture of the updates, we give the significant parts in the communication guidelines update below.
Avoid using scheming languages
The latest update of the communication guidelines strictly prohibits the use of manipulative words in customer messaging by the sellers. For instance, the sellers use the word necessary in the messages, but in reality, it won’t be that important. Using such scheming words can promote negative feedback on Amazon from the customers. So Amazon made it mandatory to use precise communication language by suspending the sellers who violate the guideline.
Avoid marketing and promotional messaging
Amazon puts a hold on the marketing and promo messages by the sellers about their products to potential customers. It also avoids the permission of creating, changing, and posting the products or services of your relatives, friends, or employers. Also, it restricts creating and posting product abuse against competitors’ products and exchange for compensation.
Avoid customer spams
To avoid customer spamming, Amazon introduces a new request for a review program. Through which Sellers can send only one application a review or feedback of product from the customers. In short, amazon limits its FBA sellers from sending many messages to their customers.
Avoid links and attachments for sales
Amazon requests its sellers to avoid connections and attachments that start a deal. The brand logo is enough according to the online retail platform.
Avoid requesting review changes or removal
Amazon always encourages its customers to post their genuine reviews about products with no manufacturer intervention. For helpful reviews on the products, amazon recommends its sellers to stay rooted in the community guidelines. In addition to better product ranking, amazon prohibits the requesting of positive reviews or the change in reviews by sellers.
It is the seller or manufacturer of any products. You are not permitted to review your products or post a negative review of the rival products. Amazon also restricts its third-party sellers from offering any compensation or discount for the positive reviews posted by the customers.
Violation of rules
From the mission statement of the amazon, it’s clear that the company policies are very fair and flexible to its customers. On the other hand, It also values its customer experiences the most. If there is any violation of the rules, the retail platform will take action against the sellers. At first, they will warn the sellers for their desist actions that break their system of services. Besides becoming more truthful to its system nowadays, amazon advises most of its sellers. But some ignore and won’t make the recommended changes. This leads to the suspension of the accounts. From the past years, we can see that the suspensions of the reports are on a high. Amazon is tightening its grip over the sellers who walk against the system. The suspicious accounts should address their problem immediately without continuing if it’s the case of manipulation or content abuse.
Futuristic steps by Amazon
For the past two or three years, amazon was introducing tactics that can avoid manipulation and customer abuse. Presently limiting the messages from the seller side amazon will take sufficient steps to dissolve the messaging service completely. But at the same time, it is introducing some tools like request a review button to increase the quality of service. In the future, Amazon expects a complete transparent shopping experience for its customers.
Furthermore, online store believes the honest reviews of the customers about their products and services will make them perfect in the field. The updated communication guidelines are remarkably intact and futuristic. As amazon is branching out to more services and countries in the forthcoming year, it will act as a perfect backbone.
