Whether you have a small business, start-up or large business social media presence is a must. One must build there business social profile and regular posts are necessary to reach customers. Customers will interact in social media easily and for that, your business presence is required. However, if you are not in social media, customers simply go with the one who is in social media. Here we can provide tips to small business so that one can maximise profits.
Check the improvement more often
Measuring the key metric like traffic, engagement and likes are required to monitor the growth. Much new business or small business often doesn’t take care of the analytics. Having a good Social Media Management tools like Hootsuite will help you measure the metrics. Based on individual goals, one should focus on improving them. For example, if you are goal is to improve traffic into your store from social media. Then measure how you perform based the on strategy, posts and media quality.
Social Media Channel
There is a lot of social media channel on the internet. As a small business, presence in top 5 is enough. No need to be on every social channel. Also, one needs to understand the customer base, are where more customer is likely to present. For example, Facebook is for every business. However, LinkedIn or Twitter is for professional services or B2B. Take the help of social listing tools like Awario, etc. Identify customer presence and invest more time and money in a particular social media channel.
Adopt Automation
Automation is the greatest leverage of the year 2020. Use the tools which can post, reply to customers, and many other activities automatically. Generally, small business has a shortage of staff, using automated tools will save a lot of time and money. Almost all reply can be automated, only 10% requires special attention.
Post the relevant content
Do not post the content which not necessary to your brand. Post only regarding the product, offers, discount and relevant blogs etc. The goal should be clear while creating posts. It may be a traffic generation to store, increase sales, or engagement. Also, consistency is necessary to achieve the goals. You might not get the desired outcome on the first day. Be patient and consistent. Hire professional graphic designers, content developers and developers for quality content or take a course in Udemy.
Campaign, Contest, Poll and Brand Awareness
Create regular campaigns where your audience is present. Have a doubt or need answers? Run a poll. If you are selling nutrition-related products, regularly post the benefits or blog on fitness. To engage audience use pitch like “Follow us”, “Like us”, or “Tag a friend”. Use influencers marketing to run giveaway campaigns. Offer discount and coupons to loyal customers. These strategies will boost brand awareness and sales as well. For more social strategy check out our blog on Make Amazon Customers Your Customers
