For any kind of business, marketing is the backbone. One might have great design, amazing product, but marketing beats everything. On the other hand, you cannot poor product and do amazing marketing. Eventually, a better competitor will emerge. Therefore, having a good product is mandatory, coupled with marketing one can build good business. eCommerce marketing has open doors to new kind of strategies which are a great way to experiment and deploy the most strategic decisions. Social media, content, blogs, search engines, and email campaigns are best used to do eCommerce marketing. Build awareness about the product with the help of digital platforms. Tools and software will increase efficiency and gives a clear picture of results by data analytics.
There are thousands of tools and software available in the market today for eCommerce marketing. The software and tools must have some of the features like email marketing, capture leads, optimise the page, images & videos optimise, analytics and much more. Let’s look at the tools which are necessary for eCommerce marketing.
Hootsuite
Hootsuite is the best tool to manage all your social media platforms. Create as much as post and schedule them for any time. By this way, one can post on Facebook or Instagram and all other social media for effective eCommerce marketing. Hootsuite comes with lots of analytics and data visualisation. One can see the impact of campaigns later. Check this link for more details on Hootsuite.
Google AdWords
Google AdWords is a platform for online advertising in google.com. This is the perfect platform to create targeted ads. Also, one can run an ad campaign, divert traffic to your store and much more. Make use of google ads effectively. Running a Google Ad campaign is expensive and requires well-experienced people. One needs to aware of keyword strategy, Google Quality Score, SEO, factors which affect the cost, and cost per click (CPC). Also, there are more aggressive strategies like Google Display Network. In this, one can reach millions of users.
Photoshop
Photoshop is the premium tool necessary to create stunning graphics of your products. Good images are necessary to attract customers.
Criteo
Using Criteo, create dynamic ads and attract more customers. The platform gives insights based on your niche. More than a hundred types of templates help you make a quick banner. Showing ads in a creative manner brings more customers to your store.
Facebook Ads
Facebook is a powerful marketing strategy, where you can target the customers based on thousands of data points. Reach the customers quickly and drive the sales campaign faster. Check out our blog on Facebook marketing
AdEspresso
AdEspresso helps you test the designs, and create multiple channel ads in a few minutes. The Facebook ad, google ad and Instagram campaign ads can be created faster. Using this tool helps you save a lot of time.
BuzzSumo
BuzzSumo is the tool to manage content, research, generate ideas and identify influencer. A perfect way to begin content marketing for your eCommerce business. Search for specific topics, and explore the statistics behind even before you start the marketing. Use influencers to promote your brand or blogs based on your product niche.
TaggBox
Taggbox is an amazing tool to create the shoppable posts, with the help of post which is posted in social media. For example, if a user posted an image with a specific T-Shirt and your store sales the same, then you tag your store link and create a post. Sync user-generated content from all social media platforms and make it shoppable.
EKM
EKM is an overall tool which will take care of your eCommerce store. The features like domain name suggestion, design, manage visitors, upload products, manage orders and customer support are all managed in the platform. The platform comes with SEO friendly and manages all your marketing needs.
Banana Splash
Banana Splash prime focus is to convert mobile browsers into customers. Helps you increase revenue via smartphones, generate leads, views and traffic. Nowadays many users shop from mobile phones. So the tools like Banana Splash will increase the conversion and increase sales.
Finally, the above mentioned are just a fraction of tools available in the market. Many advanced tools are in development stages or in the testing phase, equipped with AI and Machine learning. Choosing the tools which offer good Data Analytics, Insightful Dashboard, Keyword Research, Social Media integrations, and additional marketing tools will save a lot of time and cost. Before buying any tool for a whole year, explore the features, reviews and ratings here.
